We are a brand-focused creative studio serving non-profit and corporate clients. We are lovers of vision and fans of clarity. We ask questions. We think about problems. And we design solutions to help solve them. Just imagine what we can do for you.
Based in suburban Detroit, ONE Brand Studio serves non-profit, corporate and individual clients with a focus on graphic design, digital video and new media.
The studio is led by DJ Hurula, who draws from more than 15 years experience in the field. ONE Brand Studio brings together the talents of creative professionals whose core competencies include design, copywriting, video production, audio production, web development, brand strategy and communications project management.
Too often, clients define creative firms by the products they produce – things like annual reports, logos, identities or direct mail. It’s true, we produce some really cool stuff. But we prefer to define what we do in a more strategic sense. At the most basic level, our process can be summarized in three words: clarify, connect and compel.
CLARIFY means we work with clients to make certain their goals are clear and attainable. There's no point moving forward until we've agreed on a purpose. CONNECT means we develop creative concepts with a sharp focus on audience and objective. Who matters? What do you need them to do, think, say, feel, believe or buy? Our work reflects the answers to these questions. Everything we do is designed to engage a target audience and provide them with the information and motivation they need to process the decisions they're being asked to make. COMPEL means we deliver solutions that stir the passions of your target audience. Our work helps them care about what you have to offer and act on their conviction with a purchase, donation, change of opinion or another show of support.
What’s in a name?
People ask, “Why ONE? What's the story behind your name?” Simply put, we work with one goal in mind: helping our clients achieve theirs. And we do it as a strategic partner for design and video that lead to powerful collateral, annual reports, logos and identities, advertising, donor communications, web design, displays, photography, copywriting, consulting and brand strategy.
DJ Hurula is principal and lead creative for ONE Brand Studio. He uses design and video to build strategic solutions that answer communication challenges. Clients are relieved to learn that DJ is not a tortured artist, and as a result, suffers none of the related syndromes. He explains, “Good design may be beautiful but ultimately is not pure art because it carries requirements that do not burden the fine artist. Design is primarily a problem solving discipline. And for the record, I'm cool with that.”
His concept of branding is simple: everything matters. Each touchpoint has the potential to build up or tear down. He believes every project should have a clear focus and lead to demonstrated results. Because without results, even the best ideas amount to little more than ink on paper and pixels on screen.
DJ holds a communications degree from DePaul University in Chicago. He is a member of AIGA and believes strongly in mentoring the next generation of designers. DJ and his wife, Rebecca, have two daughters – the creative projects of which he is clearly most proud.
Who are you? What do you do? Why does it matter? We help clients process hard questions, confirm their unique place in the market and plan for what's next.
We use line, shape and color to create order from chaos. We create logos, identity systems and layouts that communicate the core essence of what a brand is all about.
We shoot, edit and produce video to tell stories that inspire passion and generate buy-in. Talking heads, animation, sales support and fund-raising – we've handled them all.
“Sticks and stones may break your bones but words will never hurt you.” False. Words matter. Content matters even more. We help brands speak wisely and with style.
Images pick up where words leave off. We produce custom photography to help brands tell stories that are personal, authentic and unforgettable.
Web + Digital
Change is the only constant on the Web. We are a partner for planning, design, content and programming, wherever and however your audience connects.
Samples of our work are shown in the gallery below. From print design and identities to video and digital media, ONE Brand Studio approaches each project with a relentless commitment to excellence. As a result, we believe our work speaks for itself. Client testimonials are available on request.
Downtown Detroit Partnership
Highlights reel for Downtown Detroit Partnership annual meeting
We're glad you found us and we appreciate your interest in ONE Brand Studio. Use the form below to contact our office and we'll follow up soon. To request a preliminary estimate, please provide details about your project including deadline, budget, audience, goals and deliverables.